Martin Brücher

Nationality: German
City, Country: Hamburg, Germany
Course / Final Qualification: International Industrial Engineering (M.Sc.)
Graduation Year: 2009
Employer and Position / Name of Start-up: Co-founder and Managing Director of FASHION CLOUD


Why did you choose the TUHH at the time, and was it a good choice when you look back today?
I found the international focus of the TUHH, and my degree program in particular, extremely attractive. We were able to work with students from all around the world when taking part in projects and seminars. I have never looked back and I’m so happy that I came to Hamburg because of the TU.

What motivated you to choose this course?
I have always had two great passions in life: On the one hand, I am fascinated by technical progress but at the same time, I am also very interested in business administration processes in companies. In that respect, I couldn’t have chosen a more suitable course than Industrial Engineering.

When did you get the idea to start your own business?
I discovered my talent for selling and negotiating quite early on by using eBay. My dream of working for a start-up one day came about as a result of a number of different “business planning” lectures and the idea really stuck on my semester abroad in California.

The most important facts about your start-up …
It’s two years old. 20 employees. We help local fashion retailers become digitalized. We currently offer two additional products: An online platform with imagery from more than 250 fashion brands (this is used by retailers for marketing, online shops, etc.). There’s also a mobile app, which can be used by fashion retailers to check whether a particular article is still available from its suppliers and, if so, allows them to reorder directly via
the app.

What is the best thing about your job?
The working atmosphere at FASHION CLOUD. I just love going to work every day. Everyone there has the drive to make big things happen.

Which skills do you use that you learned during the course?
It might sound a little clichéd, but first and foremost would be the network that I built up two years ago.

What is a typical day at work like for you, and what skills do you need for it?
Everything from meetings with staff, to customer appointments, interviews with applicants, creating Excel spreadsheets and answering emails – there’s never any reason to be bored. As long as you have a well-structured way of working, a bit of empathy, a whole lot of inquisitiveness and even more common sense, then you’ll be well equipped for life at a start-up.

What are the things that (future) founders definitely need to consider in your opinion?
Learn as early as possible to trust your gut feeling. There are so many things that you can plan and think through meticulously, but as with most decisions that you will face as a founder, your most important guide will always be your intuition.

If you were the president of the TUHH …
… I would make a bit more space in the learning program for seminars on areas other than your particular specialization, for example on “literature and culture” (by Bertrand Schütz). For all those studying who have some interest in literature:
That’s a top insider tip!